Bachelor of Business Administration

Launch your digital business career!

The Entrepreneurial Business Administration (EBA) pathway of the BBA degree, with a specialisation in Entrepreneurship & Digital Marketing, is designed for students eager to start their own companies in the fast-evolving world of digitalisation, marketing, and sales.

This hands-on, project-driven programme includes modules like Marketing Technologies & Automation, Digital Consumer Behaviour, Digital Marketing Strategy, and Social Media Marketing. You’ll gain practical experience through business start-ups, internships, and a graduation assignment focused on entrepreneurial digital marketing.

Ideal for ambitious, creative thinkers with strong communication skills and an international mindset, the programme equips you with the tools to adapt, innovate, and thrive. Whether you're launching a startup or leading digital transformation, you'll be prepared to navigate challenges and seize opportunities.

Join a community of future entrepreneurs and build the skills to shape your own success story.

Are you ready to launch your own business in the digital age? The Entrepreneurial Business Administration (EBA) pathway with a specialisation in Entrepreneurship & FinTech is designed for ambitious students who dream of starting companies in digitalisation, marketing, and sales. This hands-on programme is packed with real-world business projects and entrepreneurial challenges.

You’ll explore cutting-edge topics like Financial Technology, Big Data, E-Payments & Cryptocurrency, and FinTech Risk Management. In your final year, you’ll apply your skills through work experience, start-up projects, and a graduation assignment focused on innovative financial solutions.

This programme is ideal for creative, internationally-minded students with strong communication skills and a passion for entrepreneurship. You’ll gain the tools to adapt, thrive, and lead in a fast-changing business world—maximising success and resilience, even when facing setbacks.

Do you dream of starting your own business?

The Entrepreneurial Business Administration (EBA) pathway of the BBA degree, with a specialisation in Entrepreneurship & Small Business, is designed for students who are ready to turn ideas into action.

This dynamic and challenging programme is packed with real-world business and entrepreneurship projects. It’s ideal for ambitious, creative, and internationally minded students who want to launch and manage their own ventures. You’ll gain the tools, mindset, and support needed to succeed in the fast-paced world of entrepreneurship.

We’re looking for students with strong communication skills, an optimistic outlook, and a drive to innovate. Whether you're a conceptual thinker, a networker, or a visionary, this programme will help you develop the skills to thrive.

Graduates of the EBA pathway are better equipped to adapt to change, avoid common pitfalls, and recover from setbacks—key traits of successful entrepreneurs.