Wo master - Economie en Bedrijf
Varianten: MSc Marketing - Marketing Management, MSc Marketing - Marketing Analytics and Data Science, DDM Strategic Marketing Intelligence, DDM Marketing & Fina...
Study marketing in Groningen and use the opportunity to specialize in marketing and customer management or marketing analytics and data science.
How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation? How can you process and analyze big datasets to track marketing performance and generate customer insights?In the MSc Marketing programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. Depending on your interest and career aspirations, you can choose between our two tracks: Marketing Management (MM) and Marketing Analytics and Dat...
Study marketing management in Groningen and learn how to build strong brands that contribute to consumer well-being, and use digital analytics to continuously improve marketing strategies.How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation? How can marketers ethically use psychological triggers in their campaigns? And how can managers make better decisions using all available data?Studying MSc Marketing - Marketing Management track is not just about promoting products; it is about understanding strategic marketing decision-making, consumer well-being, and creating meaningful connections that resonate in a fast-paced, interconnected world. During the one-year programme in Groningen, you will discover the power of branding, understand why consumers make the choices they do and gain expertise to use data for customer insights. Marketing is not a static discipline, it is a dynamic field and our professors and industry experts will share their knowledge on the latest technological advancements, consumer behaviors, and market trends to prepare you for your career. For example, you learn about using ethical and environmentally conscious campaigns that resonate with today’s mindful consumers.Putting into practice what you learn is at the core of our programme. You will have plenty of o
Study marketing analytics and data science in Groningen and be trained thoroughly on methods to process and analyse big datasets to track marketing performance and generate customer insights.Upcoming deadline: please apply before 1 March to start in September 2024.In the Marketing Analytics and Data Science (MADS) track, part of the MSc Marketing, you will become an expert on marketing analytics and get a thorough understanding of the impact of digitalisation on marketing. You will learn how to use advanced statistical techniques to analyse data, both structured and unstructured. You learn how consumers, firms, and society can benefit from data science, but we also discuss the ethical considerations of working with large amounts of data.There is room for personal choices, too, you can choose electives on topics like digital marketing intelligence, supply chain analytics, and econometric models. Also, we want you to gain hands-on experience, which is why you will be working on an assignment using the latest Google Analytics 4. The programme offers you the potential to explore business ethics, the sustainability of supply chains, and the role of marketing in Corporate Social Responsibility (CSR). In the Master’s programme in Groningen, you will attend research-driven and fact-based courses about the most recent developments in the area of marketing. To combine the best business
Would you like to learn how to deliver value to customers and build sustainable relationships? Then this double degree programme is for you!
The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise in Strategic Marketing from the BI Norwegian Business school in Oslo.
In Groningen, you will study thoroughly methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science profile are used as a basis for making research-based strategic and tactical marketing decisions.
The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimize sales and what communication themes and channels will best build brand value.
You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science profile and an MSc in Strategic Marketing Management.
Are you interested in an international career in or involving China?
Study in Shanghai after your FEB Master's programme in Groningen and gain first-hand knowledge and experience of China and the economy, finance and culture.
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Om aan een master te kunnen starten, heb je een bachelordiploma nodig.
Sluit je bachelor niet direct aan op de master, of stroom je door van hbo naar wo? Dan moet je meestal een schakelprogramma of premaster volgen. Lees meer over schakelprogramma’s (Schakelprogramma, is dat nodig? - Studiekeuze123)
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Deze opleiding
Rijksuniversiteit Groningen |
Landelijk gemiddelde
Marketing Vergelijk alle 2 opleidingen |
Verschil | |
Studenttevredenheid
Meer informatie |
4.2 / 5 | 4.1 / 5 | |
Sfeer | 4.1 / 5 | 4.2 / 5 | |
Studiefaciliteiten | 4.3 / 5 | 4.2 / 5 | |
Studie opnieuw kiezen | 4.1 / 5 | 4.1 / 5 | |
Inhoud en opzet | 4.0 / 5 | 3.9 / 5 | |
Aansluiting beroepspraktijk | 3.4 / 5 | 3.4 / 5 | |
Studenttevredenheid
Meer informatie |
4.2 / 5 | 4.1 / 5 | |
Sfeer | 4.1 / 5 | 4.2 / 5 | |
Studiefaciliteiten | 4.3 / 5 | 4.2 / 5 | |
Studie opnieuw kiezen | 4.1 / 5 | 4.1 / 5 | |
Inhoud en opzet | 4.0 / 5 | 3.9 / 5 | |
Aansluiting beroepspraktijk | 3.4 / 5 | 3.4 / 5 | |
Docenten | 3.9 / 5 | 4.0 / 5 | |
Lesstof in het Engels | 4.4 / 5 | 4.5 / 5 | |
Studiebegeleiding | 3.6 / 5 | 3.7 / 5 | |
Toetsing en beoordeling | 3.8 / 5 | 3.8 / 5 | |
Betrokkenheid en contact | 4.0 / 5 | 4.0 / 5 | |
Studiedruk |
Over de studie Marketing
Veel studenten hebben tijdens hun studie behoefte aan extra voorzieningen of flexibiliteit in het onderwijs. Dit kan komen door een aandoening zoals dyslexie, een chronische ziekte, psychische klachten, maar ook topsport of ondernemerschap tijdens de studie. Studenten beoordeelden hoe tevreden ze zijn over de ondersteuningsmogelijkheden bij hun onderwijsinstelling.
Je bent klaar met je studie. Hoe ziet de volgende stap eruit?
COVID-19 kan invloed hebben op de cijfers. Lees hier meer.
Landelijk voor studie Marketing
Specialisten op het gebied van reclame en marketing | 42% |
Dit zijn landelijke cijfers voor de totale studierichting (master - marketing en public relations)
Toekomstige arbeidsmarktpositie: | Matig |
Samenhang baankans met economie: | Gemiddeld |
Uitwijkmogelijkheden naar andere sector: | Gemiddeld |
Uitwijkmogelijkheden naar ander beroep: | Laag |
Meer weten over de opleiding? Neem contact op met Rijksuniversiteit Groningen
Oude Boteringestraat 44
9712 GL
Groningen
Bezoek ook de website van Rijksuniversiteit Groningen
Bezoek website van Rijksuniversiteit Groningen