WO Master - Economie en Bedrijf

Marketing

Rijksuniversiteit Groningen

Over de opleiding Studiepunten:  60 ECTS

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How to generate and use customer insights and create sustainable customer relationships?
In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses. The MSc in Marketing comprises two profiles: Marketing Management (MM) and Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence).Within the MM profile, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for inst...

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Kennismaken met de opleiding?

Op Studiekeuze123 kun je informatie vergelijken. Op de website van de onderwijsinstelling kun je verder lezen als de opleiding je aanspreekt.

Bekijk instellingswebsite
Talen: Engels
Bekostiging: Overheid
Studiepunten: 60 ECTS
Diploma: Master of Science

Om toegelaten te worden tot een opleiding moet je aan bepaalde eisen voldoen.

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Toelatingseisen

  • Taaltoets
  • Vereist vooropleiding

Collegegelden

€ 2.168
Wettelijk collegegeld
€ 2.143
Wettelijk collegegeld

Geen enkele opleiding is hetzelfde. Kijk daarom naar de kenmerken van een opleiding.

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Studeren bij deze instelling

141 eerstejaars aan deze opleiding
53% van de eerstejaars studenten is man
47% van de eerstejaars studenten is vrouw
157 opleidingen
58.110 studenten in de gemeente Groningen Meer info over Groningen

Keuzes binnen de opleiding

  • Would you like to learn how to deliver value to customers and build sustainable relationships? Then this double degree programme is for you!
    The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) from Groningen with the expertise on Strategic Marketing from the BI Norwegian Business school in Oslo.In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile are used as a basis for making research-based strategic and tactical marketing decisions.The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value.All students will write a Master's thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Norway. You will receive two degrees: an MSc in Marketing with Marketin

  • Would you like to expand and deepen your knowledge in the field of Marketing Analytics and Data Science and Management, combined with a minor in Finance? Then this double degree programme is for you!
    In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.The second part in Münster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies.For all students in this programme, a Master's thesis (20 ECTS) is written in Groningen and a research paper (10 ECTS) is written in Münster. You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) and an MSc in Strategic Marketing Management.

  • Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is for you!
    The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing and Information Systems.In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.In Münster, the programme focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster.

  • Focus your MSc on Digital Business and gain specialised knowledge in the field. There are two steps to the Digital Business Focus Area-

  • 2 year Double Degree programme in Groningen and Fudan

  • Focus your MSc on Energy and open up extra career opportunities. There are two steps to the Energy Focus Area-

  • + Meer

Het eerste jaar

We hebben niet voldoende betrouwbare informatie over dit onderdeel. Neem contact op met de onderwijsinstelling.

Hoe beoordelen de (oud)studenten deze opleiding?

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Nationale Studenten Enquête

Hoe tevreden waren studenten in 2019 over aspecten van deze opleiding?


Deze opleiding
Rijksuniversiteit Groningen
Landelijk gemiddelde
Marketing
Verschil
Studenttevredenheid
Meer informatie
4.4 / 5 4.3 / 5
0.1 meer dan landelijk gemiddelde
Sfeer 4.3 / 5 4.2 / 5
0.1 meer dan landelijk gemiddelde
Inhoud 4.2 / 5 4.1 / 5
0.1 meer dan landelijk gemiddelde
Algemene vaardigheden 4.2 / 5 4.2 / 5
0.0 gelijk aan landelijk gemiddelde
Wetenschappelijke vaardigheden 4.2 / 5 4.0 / 5
0.2 meer dan landelijk gemiddelde
Voorbereiding beroepsloopbaan 3.6 / 5 3.7 / 5
0.1 minder dan landelijk gemiddelde
+ Meer

Oordeel afgestudeerden

Over de studie Marketing

77% van de afgestudeerden vindt de studie een goede basis om te starten op de arbeidsmarkt
95% van de afgestudeerden zou achteraf de studie opnieuw kiezen

Je bent klaar met je studie. Hoe ziet de volgende stap eruit?

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Arbeidsmarkt​informatie

Landelijk voor studie Marketing

57% van de werkenden vond een baan op niveau
72% vond een baan binnen het vakgebied van de studie
€ 2.700 bruto startsalaris op basis van 37 uur per week
4% is werkloos

Meest gekozen beroepen

Marketeer 23%

Oordeel Alumni

3.8
tevredenheid over de huidige baan
3.5
tevredenheid carrière-mogelijkheden huidige baan

Kansen op de arbeidsmarkt

Dit zijn landelijke cijfers voor de totale studierichting (master - marketing en public relations)

Toekomstige arbeidsmarktpositie: Slecht
Samenhang baankans met economie: Gemiddeld
Uitwijkmogelijkheden naar andere sector: Hoog
Uitwijkmogelijkheden naar ander beroep: Laag

Meer weten over de opleiding? Neem contact op met Rijksuniversiteit Groningen

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Adres

Oude Boteringestraat 44
9712 GL Groningen

Bekijk locatie Rijksuniversiteit Groningen op de kaart
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Contact

Neem contact op met de onderwijsinstelling

Bel Rijksuniversiteit Groningen 050 363 9011
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Meer informatie

Bezoek ook de website van Rijksuniversiteit Groningen

Bezoek website van Rijksuniversiteit Groningen

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