Innovation Management

When you want to understand how digital innovation (like AI, IoT and digital twins) affects and changes society, this track offers practical, in-depth experience.

Think of smart cities, predictive policing systems, navigation systems, chatbots and digital assistants. These are all examples of AI and other digital technologies that have already become integral to our daily lives. What does this mean from both a technological and ethical perspective? In AI and Digital Innovation, students learn how to understand and consider human and societal needs and values – such as explainability, transparency and sustainability – as part of AI systems design and digital innovation. The track's multidisciplinary approach enables students to design and develop sustainable digital solutions using responsible AI and other digital technologies in order to support organizations and society on innovation with data. This helps to put our students at the forefront of sustainable digital innovation, a domain set to grow even further in size and importance.

This track targets students who wish to gain hands-on, technical and state-of-the-art insights into the design of AI systems. This will allow them to translate organizational and societal needs into digital innovations and digital (AI) system designs that are both sustainable and responsible.

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The track is particularly valuable for students interested in developing greater knowledge in innovation strategy, high-tech marketing, open innovation, customer experience and servitization.

In Innovation Management's Collaborative Innovation & Marketing track, students gain a deep understanding of the strategic and operational decisions involved when managing an ecosystem of stakeholders in order to realize innovations that provide maximum customer value and move to sustainable solutions. This focus is unique as no other master's program in the Netherlands highlights the intersection between marketing and innovation so elaborately.

The track shows how companies can be more successful in creating and commercializing new products and services through active coordination of the value chain and supply chain. The track covers both radical and incremental innovation in business-to-business and business-to-consumer markets. Special attention is paid to the transition of firms from creating and selling products to service solutions (servitization), as this is a way to be more sustainable and, at the same time, create more immersive customer experiences.

After completing the track, students will be familiar with state-of-the-art concepts and tools for how companies can involve individuals and organizations in developing and launching innovative products and service solutions

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This track offers a unique opportunity to align the technological, organizational and personal factors that enable excellent innovative performance.

To achieve superior performance in a sustainable manner and to secure a competitive advantage, the generation and implementation of innovative ideas is key to contemporary organizing. At the same time, leading and organizing innovation are among the most challenging aspects for leaders. In this track, students therefore learn to integrate psychological insights and engineering science in the various stages of an innovation process so that organizations can excel in innovative and sustainable endeavors. This includes an introduction to managing and supporting people such that they can flourish in various innovation contexts, including open innovation, R&D teams and AI-supported innovation in a high-tech environment. After completing this track, students will have state-of-the-art knowledge regarding the importance of the human factor in the innovation process of high-tech and knowledge-intensive organizations. Students will develop research skills that enable them to examine and evaluate current innovation processes and learn how to apply those insights to design management interventions in order to boost performance, sustainability and innovation excellence.

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