Strategic Events Management

Dit is een Engelstalige master. Daarom vind je de opleidingsinformatie ook in het Engels.
Many people love to experience live events. They want to be right there where the action is, seeking enjoyment, inspiration and togetherness. Events offer experiences, engagement, and generate economic, social, cultural and strategic value. How can you use all these benefits to approach events as strategic tools, enhancing both the event itself and its impact? How can you optimise events – both live and in hybrid contexts by means of social media and digital enhancements? How can you use an event for placemaking of a city or for building a strong company profile? And how can you co-create with diverse stakeholders and bring your vision to life? You will learn all this and more during the part-time Master Strategic Events Management.

The master's programme combines study with working in the industry. You will be able to use your knowledge directly in the professional field. During the programme you are required to have a part-time job or traineeship for at least 2 days a week.