International Business Administration

Students who choose the Marketing & Communication pathway of the BBA degree, and the specialisation in Business Analytics are often interested in the technology and information strategies, especially in the field of digitalisation, marketing & sales, that supports companies and organisations. It is a challenging programme and fully packed with business, marketing and information data projects.
All Bachelor of Business Administration students complete a series of broad marketing and information management modules, alongside modules in finance and organisation management. Those students who choose the pathway MCI with the specialisation in Data Analytics are introduced to the aspects of technology and data analysis that will affect the success of marketing and information strategies of the company or organisation.
Marketing Communication & Information (MCI) comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally.

Students who choose the Marketing & Communication pathway of the BBA degree, and the specialisation in Digital & Social Media are often interested in the web based technology and social media strategies of an organisation, especially in the field of digitalisation, marketing & sales, that supports companies and organisations. It is a challenging programme and fully packed with business, marketing and information data projects.
All Bachelor of Business Administration students complete a series of broad marketing and information management modules, alongside modules in finance and organisation management. Those students who choose the pathway MCI with the specialisation in Digital & Social Media are introduced to the aspects of social media, platforms and data analysis that will affect the success of marketing and information strategies of the company or organisation.
Marketing Communication & Information (MCI) comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally.

For students who are wanting to follow a management career in the service industry, in an internationally focused organisation or enterprise.
This course leads to a Business Administration career in the exciting profession of hospitality management or tourism. Business travel and renewed interest in domestic and foreign tourism is increasing the demand for hospitality managers in hotels, event spaces, and food service companies. The International Business Administration (IBA) Bachelor Degree with a specialisation in Hospitality Management will introduce students to the management aspects required to oversee the everyday operations of resorts, gaming venues, and banquet facilities, or the management of specialty event-planning departments of schools, healthcare organizations, and businesses.