International Business Administration

For students who are wanting to follow a management career in the service industry, in an internationally focused organisation or enterprise.
This course leads to a Business Administration career in the exciting profession of hospitality management or tourism. Business travel and renewed interest in domestic and foreign tourism is increasing the demand for hospitality managers in hotels, event spaces, and food service companies. The International Business Administration (IBA) Bachelor Degree with a specialisation in Hospitality Management will introduce students to the management aspects required to oversee the everyday operations of resorts, gaming venues, and banquet facilities, or the management of specialty event-planning departments of schools, healthcare organizations, and businesses.

Students who choose this minor are introduced to the aspects of companies and organisations that affect the success of the organisation.
Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

Financial Services Management looks at the different branches of banking: - Insurance, Financial Advice, Investment.
Students learn about mortgages, loans, insurance, pensions, investments and the stock market. Financial systems and regulations imposed by different countries are illustrated, analysed and compared.

Core aims: Through combining theoretical perspectives with case studies from practice, the programme aims to allow students to develop critical and contextualised understanding of the issues, problems and solutions faced by and offered to financial services institutions worldwide. Students will learn to understand the context of financial services within a wider economic context, also from the perspective of developing countries.